TEENAGERS ARE CONSUMING A BATH FULL OF SUGARY DRINKS A YEAR
Teenagers are drinking the equivalent of almost a bath full of sugary drinks every year, a charity has warned.
New figures from Cancer Research UK suggest those aged 11 to 18 each drink just over 234 cans of soft drink a year – or one bathtub full.
Those aged between four and 10 are having almost half as much. And even children under the age of three are consuming high levels of sugary drinks – equivalent to almost one third of a bath, the report shows.
In March, the Government announced it will introduce a tax on soft drinks with added sugar.
Fruit juice is exempt from a planned sugar tax CREDIT: PA
Drinks with 5g of sugar per 100ml will face a lower rate of tax , while those with more than 8g per 100ml will face a higher rate.
The Office for Budget Responsibility estimates the levy could add 18p to 24p to the price of a litre of fizzy drink if the full cost is passed on to the consumer.
Pure fruit juices will be exempt as they do not carry added sugar, while drinks with a high milk content will also be exempt due to their calcium content.
Watch | Budget 2016: Sugar tax on soft drinks
A 330ml can of cola can contain 35g of sugar.
This exceeds the maximum sugar recommendations for a five-year-old (19g of total sugar per day) and for a child aged 11 and over (30g per day).
The new Cancer Research UK data was based on data from the National Diet and Nutrition Survey.
It found that adults and young children currently consume twice the maximum recommended amount of added sugar. And 11 to 18-year-olds eat and drink three times the recommended limit, with sugary drinks being their main source of added sugar.
Alison Cox, director of prevention at Cancer Research UK, said: “It’s shocking that teenagers are drinking the equivalent of a bathtub of sugary drinks a year.
“We urgently need to stop this happening and the good news is that the Government’s sugar tax will play a crucial role in helping to curb this behaviour. The ripple effect of a small tax on sugary drinks is enormous, and it will give soft drinks companies a clear incentive to reduce the amount of sugar in drinks.
“When coupled with the Government’s plan to reduce sugar in processed food, we could really see an improvement to our diets.
“But the Government can do more to give the next generation a better chance, by closing the loophole on junk food advertising on TV before the 9pm watershed. The UK has an epidemic on its hands, and needs to act now.”
Cancer Research UK estimates that a 20p-per-litre sugar tax could prevent 3.7 million cases of obesity over the next decade.
It follows international research which shows British children are among the least active in the world – and fitness levels are plummeting.
Experts said the results were alarming, showing that movement was being “stripped out” of modern lifestyles, with children weaned on screen-time and starved of outdoor activity.
Research comparing 38 counties across the globe placed England, Scotland and Wales among the worst for physical activity.
Overall, England and Wales were both scored D minus, the third worst grade in the rankings, while Scotland was joint worst, with a grade of F.
Earlier this month, Tesco announced that it has cut sugar levels in its own brand soft drinks, while Suntory, which makes Lucozade and Ribena, has also promised reductions.
Watch | How much sugar is in the food and drink you consume?
Levels of obesity in England have soared from 14.9 per cent in 1993 to 25.6 per cent in 2014.
Child obesity levels have reached a record high, while two thirds of adults are either overweight or obese.
Forecasts suggest that by 2050 nearly 60 per cent of men and 50 per cent of women will be obese.
Soft drinks other than fruit juice are one of the largest sources of sugar for adults, and the largest single source of sugar for children aged 11 to 18 years.
from Breaking News 22-11-16Share Blog